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(Solved): The following graph shows Crest's demand curve, marginal-revenue (MR) curve, average-total-cost (ATC ...



The following graph shows Crest's demand curve, marginal-revenue (MR) curve, average-total-cost (ATC) curve, marginal-cost (MC) curve, and profit- maximizing output and price. Price, Cost, Revenue Demand Z MC Y W ATC MR Quantity of Crest Toothpaste ?

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student submitted image, transcription available below
The following graph shows Crest's demand curve, marginal-revenue (MR) curve, average-total-cost (ATC) curve, marginal-cost (MC) curve, and profimaximizing output and price.\r\nIndicate which of the labeled areas represent consumer surplus derived from the purchase of Crest toothpaste or deadweight loss relative to the efficient level of output. Suppose the government required Crest to produce the efficient level of output. Which of the following describes what would happen to the firm and Crest's customers? Crest would earn positive profit and increase production, boosting consumer surplus. Crest would earn negative profit, forcing it to shut down, and Crest's customers would gain no consumer surplus. Crest would earn zero profit, and its customers would be fust as well off as before.


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The areas that represent consumer surplus derived from the purchase of Crest toothpaste are Y and Z.

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