(Solved): Read the following case study about Fit Food and answer the question 33 that follow: In 2022, J ...

Read the following case study about Fit Food and answer the question 33 that follow: In 2022, Julia started Fit Food, a meal delivery system that caters to working professionals who do not have time to prepare nutritious, calorie-controlled meals. Every day, Julia's team of chefs creates 7000 lunches and dinners which are delivered, by her drivers, daily to her customers' offices. Customers order and pay for meals through her website and she has amassed a large following of happy customers on Facebook. Her busiest months are September to February when customers are trying to look good for summer. During these periods Julia struggles to keep up with the demand. However, early 2023 another company operating a meal delivery system opened in the same city. The company offers frozen meals delivered once a month in environmentally friendly containers. The meals are around $20\%$ cheaper than the offerings at Fit Food. This new competition, coupled with the rising price of food, petrol, and electricity has Julia very concerned. She needs to revaluate her business vision and mission, her environment and her strategies. Furthermore, Fit Foods sales have been dropping, and Julia realised they had not planned sufficiently, as they had just 'gone with the flow'. Questions: 33. Identify the participants in Julia's market environment (5). Which aspect of the market environment should she consider first? Explain your answer. (2) [SUB TOTAL 7 MARKS] 34. Julia realised that she did not plan sufficiently. Planning has many benefits and the more turbulent the environment, the greater the necessity of planning. Highlight any benefits of planning to Fit Food. (4) 35. Julia wants to create departments for FIT FOOD. They are planning on opening branches across 4 different provinces. Do you agree that departmentalisation according to product is the most suitable organisational structure for FIT FOOD? Substantiate your answer.(10) 36. Why are managers who use power effectively strong leaders? (2) 37. Julia wants to establish a control system for the business. Explain the Identify the key areas of control in Fit Food (8)