Target Market Profile Template HIGHLIGHT/CIRLCE YOUR CHOSEN SEGMENT: Urbanites Millennials Urban Boomers CATEGORIES Geographics ? Region . City or census metropolitan area • Density Demographics • Age . Gender Marital status Occupation • Income * • Education ? Homeownership Psychographics . Personality traits Lifestyle values and approaches • Leisure activities, hobbies, interests Media habits D Technology uses Behaviouristics • Main occasion for use • Main product benefit sought