(Solved): Marketing Plan Template (Students are required to use this word document template to complete the s ...

Marketing Plan Template (Students are required to use this word document template to complete the sections of the Marketing Plan. Hint-Students must delete all instructions/directions that are provided in blue text, when completing and submitting the assignment. Keep all titles in black for your plan outline.) MARKETING PLAN Section 1 1. Company name 2. Mission and Vision Statement 3. Company description 4. Company product offering 5. Secondary marketing research 6. Industry analysis 7. SWOT analysis - Strengths - Weaknesses - Opportunities - Threats 1. Company Name (The name you give your fictitious company.) 2. Mission and Vision statements 3. Company description (in your own words) - Describe your company, its products, and the customer problems they solve - Product line description - Keys to Success: Describe the core competencies for your company. - General history of company (Tell me about how your company came to be, how it was created) 4. Company product offering - List products within product lines (This may be many or just a few depending on the type of company you are.) 5. Secondary marketing research Research the industry of your new product. (beverage products or breakfast food products) - List your top 5 major competitors in your industry - Provide a brief deseription of the major competitors' productsproduct lines. CITE YOUR SOURCES: CITATIONS ARE REQUIRED. Citations noed to include the following: Name of source (if Intemet source-provide the URL address), Date, Author and title of document. Citations and research should be completed using valid and reliable market information sources, NON VALID research tools for this assignment include: Wikipedia, Ask.com, scribd.com or other student online papers. Thesc are NOT valid research sites for this project. All research statisties must be cited. 6. Industry analysis Research the beverage or breakfist food industry via the Internet - Provide an industry background and overview of your industry - Define the Market Needs of their customers - Identify significant trends and market growth opportunities - What are the key success factors in your industry - What trends are emerging in your industry - Hint: You will use this information in your next assignment to identify a new product opportunity to launch. 7. SWOT analysis (Students own work - DO NOT USE AN ONLINE SWOT ANALYSIS) Strengths; Weaknesses; Opportunities; Threats - Provide at least 5 bulleted items under each S,W,O and \( T \). Then, provide an explanation of the bullets listed for each section under the list of bullets. (HINT: Review industry research you collected to identify SWOT)