(Solved): marketing metrics Maybelline recently introduced a high-end lip balm called Baby Lips. The nati ...

Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age 24 - 34, income $\$42,000$ and higher) is estimated at 21.1 million individuals. Research indicates that, in the first six months of 2011, 4.05 million women in the target group purchased Baby Lips. During the same time, approximately 11.7 million women in the target demographic group purchased highend lip balm. Calculate penetration share for Baby Lips. Round your answer to two decimal places. Your Answer: Answer Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age $24?34$, income $\$42,000$ and higher) is estimated at 25.1 million individuals. Research indicates that, in the first six months of $2011,3.58$ million women in the target group purchased Baby Lips. During the same time, approximately 12.4 million women in the target demographic group purchased highend lip balm. Calculate market penetration. Round your answer to two decimal places. Your Answer: Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age $24?34$, income $\$42,000$ and higher) is estimated at 21.6 million individuals. Research indicates that, in the first six months of $2011,3.03$ million women in the target group purchased Baby Lips. During the same time, approximately 12.3 million women in the target demographic group purchased highend lip balm. Calculate brand penetration for Baby Lips. Round your answer to two decimal places. Your Answer: Answer The hearing aid battery market has been quietly, but steadily, growing. This growth is attributed to an aging population and the improvement in hearing aid technology. Zinc air replacement batteries use air outside the battery as a source of power. There is a tab on the battery which seals the air holes to ensure freshness until the customer is ready to use the battery. To activate the battery, simply remove the tab, wait one minute to allow air to enter and activate the ingredients, and insert the battery into your hearing air. Zinc air batteries last 3 to 21 days, depending on the actual hearing aid and battery size. Costco is a major competitor in this market. In 2010 Costco reported 11.6 million zinc battery customers, who purchased a total of $\$1.64$ billion of disposable hearing aid batteries. In the United States there were 54.2 million disposable hearing aid battery customers, who purchased $\$4.11$ billion in this dategory. Calculate the heavy usage index for Costco customers. Report your answer rounded to two decimal places. Your Answer: Mobil 1 is a leading synthetic motor oil. Competitors include Quaker State and Castrol. Synthetic oils can deliver crucial advantages to your engine: long oil life, reduced fuel consumption and wear, quicker cold starts, and cleaner, longer-lasting engines. As the price of engine repairs increases, more consumers are considering synthetic motor oil. The industry is targeting owners of mid to high range import vehicles, such as BMW, Mercedes, Lexus, Acura and Range Rover. Mobil reported 2010 U.S. sales for Mobil 1 of $\$24.0$ million. Based on company research, Mobil estimates category sales to Mobil 1 customers of $\$66.2$ million. Calculate Mobil's share of requirements for its synthetic oil brand. Report your answer to two decimal places. Your Answer: Answer