(Solved): Instructions Set 1: Strategic Planning for Coca-Cola EXERCISE Develop Hypothetical Coca-Cola Compan ...
Instructions Set 1: Strategic Planning for Coca-Cola EXERCISE Develop Hypothetical Coca-Cola Company Strategies (You will develop at least one strategy for each of the 11 Strategies described in Chapter 5.) For example: 1. Forward integration - Buy ownership into their two largest distributors 2..... 3.....
TABLE 5-3 Alternative Strategies Defined and Recent Examples Given
\begin{tabular}{lll} Related Diversification & Adding new but related products & \begin{tabular}{l} Walmart acquired Jet.com for \\ $3.3 billion \end{tabular} \\ Unrelated Diversification & Adding new, unrelated products & \begin{tabular}{l} CVS pharmacy acquiring Aetna \\ insurance \end{tabular} \\ Retrenchment & \begin{tabular}{l} Regrouping through cost and asset \\ reduction to reverse declining sales \\ and profit \end{tabular} & Eli Lilly laying off 3,500 employees \\ Divestiture & \begin{tabular}{l} Selling a division or part of an \\ organization \\ Selling all of a company's assets, in \\ parts, for their tangible worth \end{tabular} & \begin{tabular}{l} Toshiba aims to sell its memory-chip \\ unit to Bain Capital \end{tabular} \\ Liquidation & \begin{tabular}{l} Ring ling Bros. and Barnum \& Bailey \\ Circus liquidated (last performance \\ was on May 21, 2017) \end{tabular} \\ \hline \end{tabular}