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(Solved): 11. Producing a Pilot for a New Comedy Series. There were more than 500 scripted television series ...



11. Producing a Pilot for a New Comedy Series. There were more than 500 scripted television series available for viewing in 2

11. Producing a Pilot for a New Comedy Series. There were more than 500 scripted television series available for viewing in 2018 (Hollywood Reporter website). New series typically start by producing a pilot episode that can be evaluated by networks before agreeing to pick up the series for production. Hale's TV Productions is considering producing a pilot for a comedy series in the hope of selling it to a major television network. The network may decide to reject the series, but it may also decide to purchase the rights to the series for either one or two years. At this point in time, Hale may either produce the pilot and wait for the network's decision or transfer the rights for the pilot and series to a competitor for \( \$ 100,000 \). Hale's decision alternatives and profits (in thousands of dollars) are as follows: The probabilities for the states of nature are \( P\left(s_{1}\right)=.2, P\left(s_{2}\right)=.3 \), and \( P\left(s_{3}\right)=.5 \). For a consulting fee of \( \$ 5000 \), an agency will review the plans for the comedy series and indicate the overall chances of a favorable network reaction to the series. Assume that the agency review will result in a favorable \( (F) \) or an unfavorable \( (U) \) review and that the following probabilities are relevant. \[ \begin{array}{lll} P(F)=.69 & P\left(s_{1} \mid F\right)=.09 & P\left(s_{1} \mid U\right)=.45 \\ P(U)=.31 & P\left(s_{2} \mid F\right)=.26 & P\left(s_{2} \mid U\right)=.39 \\ P\left(s_{3} \mid F\right)=.65 & P\left(s_{3} \mid U\right)=.16 \end{array} \] a. Construct a decision tree for this problem. b. What is the recommended decision if the agency opinion is not used? What is the expected value? c. What is the expected value of perfect information? d. What is Hale's optimal decision strategy assuming the agency's information is used? e. What is the expected value of the agency's information? f. Is the agency's information worth the \( \$ 5000 \) fee? What is the maximum that Hale should be willing to pay for the information? g. What is the recommended decision?


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Solution. Decision Tree s1 -8 -100 0.08 -8000 d1 s2 14 50 0.28 14000 102 s3 96 150 0.64 96000 F 70.38 s1 8 100 0.08 8000 d2 s2 28 100 0.28 28000 100 s
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